BRICs and Beyond: Lessons on Emerging Markets by Stephanie Jones

By Stephanie Jones

BRICs and Beyond is a world company govt textual content written specially for govt and MBA scholars. it's in accordance with huge consulting in rising economies and a number of other years of expertise instructing government MBA classes worldwide. the writer has regularly confronted the matter that the on hand textbooks for educating foreign enterprise concentrated nearly completely on examples of Western multinationals for case illustrations. within the means of getting ready instances closer to the rising industry she labored in, the writer discovered that the customarily attention-grabbing, usually insightful and consistently diverse method of enterprise illustrated through those circumstances might be required analyzing for MBA scholars in normal Western environments too.

With its wide variety of present case illustrations and concise summaries it is a new-generation textual content that would welcome cutting-edge MBA scholar to the broader global of twenty first century foreign business.

". . . this e-book is required not just since it appears at enterprise from the BRICs issues of view; it additionally seems to be at company from the perspective of tomorrow's enterprise leaders and the demanding situations that they're going to need to cope with." --Professor Jonathan Gosling, Centre for management experiences, and co-founder, The One-Planet MBA, the college of Exeter, UK

". . . Stephanie Jones advises Western companies on doing company in rising economies in a refreshingly common demeanour, integrating in a singular manner her 3 many years of world, useful adventure with the day-by-day barrage of reporting at the BRICs--distilling from those many classes and ideas. . ." --Extracted from the Foreword, by means of Professor Wim Naudé, Director of study, Maastricht institution of Management

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When Alibaba sold its online payment subsidiary to another company – owned by Alibaba’s CEO – Yahoo! was worried that its own assets might be diluted, to say nothing of its lack of involvement in this ‘hush hush’ internal transaction, of which it had no idea. Jack Ma – the CEO in question – was basically involved in buying and selling within the group, without consulting his multinational investors or partners – and this lack of transparency and control is an increasing fear for all multinationals who can find themselves in such a situation.

The oil fields could yield three billion barrels of crude oil and give Uganda energy independence, changing the balance of power with neighbouring strongman Kenya. indd 15 21/05/12 12:12 PM 16 BRICS and Beyond remains rather unstable and is still suffering the consequences of the rule of Idi Amin, even though this was decades ago. The new leadership wants to be increasingly hands-on, and in this environment can get away with it. So, political risk in a particular country and its impact on business need detailed assessment before an investment by an external party can proceed.

3. Once a Communist . . another form of political risk Western businesses entering previously Communist-run countries must be prepared for the presence of strong governmental control in apparently privatized enterprises – just because they have been privatized, it doesn’t mean they are private in the Western sense. Anecdotal evidence from the field suggests that nasty surprises can emerge when businesses from the West invest in formerly stateowned utilities, for example, because they are still, to all intents and purposes, state-owned or at least state-directed.

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